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The Fourth Wave

Sustainable Business: The Fourth Wave
In stock:
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Authors: Herman Bryant Maynard Jr and Susan E Mehrtens
Publisher: Berrett-Koehler Publishers, United States (1993, 1996)

A new era of business leadership and global well-being

The Fourth Wave forsees a radically different future in which business principles, concern for the environment, personal integrity, and spiritual values are integrated. Herman Maynard and Susan Mehrtens show how we can travel from today's realities to a more promising future in which corporations are:

* Exemplars for other institutions insociety
* World citizens serving both local communities and global society
* Advocates of economic equity and a redefinition of wealth
* Innovators in improving the health and well-being of employees and their families
* Models of environmental sustainability
* Pioneers in the appropriate use of technologies
* Committed to continuous learning
* Led by men and women who are fully aware of their responsibility to realize the destiny of modern humankind.

Softcover, 217 pages (like new)
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